The owl has been the main theme of the Sheffield Wednesday crest since 1912. The original shield and own crest was introduced in 1956, and uses a traditionally drawn owl. There is a white rose underneath it to symbolise Yorkshire, and the “sheaves of Sheffield” are seen next to each side of the owl’s head. The club mottoe is “consilio et animis” which means “By Wisdom and Courage”, and inspires footballers of the club to this day.
The club used a more simple logo for a short time, which designed by a local Sheffield art student, however in 2016 the new owner Dejphon Chansiri changed the logo back to the traditional crest shown in the 1956 version.